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Although IQOS use is currently low and its marketing strategy rather limited, now is the time to put appropriate guardrails in place to prevent its use by non-tobacco users, youth and young adults, and others at risk of persuasive advertising campaigns promoting IQOS as a reduced harm tobacco product
Smokers in Tobacco Nation also report much higher rates of frequent physical distress, diabetes, poor physical health days, physical inactivity, and chronic obstructive pulmonary disease compared to the total adult population
Pipes also require equipment, skill development, and time investment that conflicts with cigarettes grab-and-go convenience
While average daily cigarette consumption by RYO users was broadly comparable to that of factory-made cigarette smokers, they only spent around half as much on smoking each week (14.33 versus 26.79)
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